The rising cost of product development makes it difficult, particularly for SMEs, to exploit innovative ideas commercially. Early proof of concept would minimize the investment risk of investing time and help to focus on promising ventures. Enter the Digilab. The Digilab uses leading-edge simulation and visualization technologies to establish the feasibility of an idea early in the development cycle. It enables several experts to work together in an interactive development process.	Visualization is a powerful tool for communicating new ideas and concepts. It makes complex facts and processes clear even to non-experts. In teamwork it accelerates and enhances understanding and releases synergies in-house and in collaboration with external experts and clients.	The Digilab has immense potential: for any private or public organization to visualize processes and products   for SMEs to develop a product in digital form ready for realization as a functioning prototype   for investors to create functioning digital prototypes and the related business models   for R&D organizations as specialized software to support the innovation process